strategies for app download facebook ads

Run a keyword audit, backed up by data, to find the most relevant and high-traffic keywords for your app.You should take into consideration elements like competitions, category volatility, and keywords you want to rank for. However, it might be worth investing some extra time to identify the optimal one for your app. Pick the most relevant category for your app. It can happen that there is more than one relevant category for your app.Along with the app name, add to your title high volume and relevant, generic keywords that will allow your app to rank for those specific targeted keywords. Choose the right app name that explains your app’s purpose and is easy for users to remember.

Here are some tips that can help you improve your ASO strategy: Although brand searches tend to drive more downloads per term, there are a lot more generic keywords that will bring an additional stream of downloads to your app, whether directly or by helping you rank better on competitors’ brand terms. ASO helps your mobile app to rank higher in store’s search results and reach users relevant to your app. As a result, apps that are optimized from an ASO point of view are more likely to appear in the search results and reach users actively looking for an app to solve an issue or fill a need they have.

In this blog, we’ll look into 10 best ways to help you boost traffic to your app or game on the app stores.Īccording to Apple, 65% of the downloads for an app come from search results. Gaining more traffic for your app or game on the App Store and Google Play will allow you to consequently register an increase in terms of visibility, downloads, user engagement and, eventually, a growth in app reviews and ratings with an overall return on investment. Despite creating a useful app that responds to users’ needs in a specific market, these efforts could get lost if you do not manage to drive enough traffic to your app and do not take advantage of marketing strategies to increase your app’s chances of being discovered by new users. Driving traffic to your app is essential to your app’s survival in the extremely crowded app stores.

Strategies for app download facebook ads